Personal Branding can be quite intimidating. I have this vision of who I am from both the outside and the inside. I feel I have so many different parts to me and it couldn’t all be captured in a single brand. With my current branding as a wedding photographer, I felt my branding with design didn’t align with the same vision. I did a lot of soul searching, sitting with myself, reflecting on my work, and realizing why I do what I do. After understanding that the reason I design is because it’s fun and fulfilling, I tapped into that part of me. I’m such a fun and playful person and feel like I needed my brand to reflect that. It is very different from my photography branding, which aligns with my more deep, feeling side, but that’s why I think it fits so perfectly is that it captures this other part of me that needs to be expressed. My branding feels personal, fun, and an ode to growing up doodling, handwriting everything, and celebrating my deep connection to journaling and writing. The colors feel like this part of me, my logo feels like this part of me, and my brand feels like a safe expression of myself. 

Summary